Meet Justin


Greetings and welcome! My name is Justin Sloan.

I'm here to assist you in becoming the best version of yourself. I hail from Lompoc, a blue-collar town on the central coast of California that unfortunately suffered from gang violence.

Though my childhood was filled with outdoor activities and time spent in the city's ghettos, I encountered more than most children should. As a result, I developed a tough exterior and struggled with vices. However, my early experience in hard labor instilled in me a strong work ethic. Despite the lack of positive role models, I made the decision to embark on a hero's journey at age 22, leaving the coastline to live in the vast mountains of Utah.

From a young age, I have been very active, engaging in sports like boxing, skateboarding, and BMX. However, it wasn't until I moved to Utah that I truly understood the importance of healthy eating. Since the age of 23, I have been dedicated to developing my passion and obsession with movement and nutrition.

Over the years, I have participated in water polo and jiu-jitsu competitions, crossfit, bodybuilding, and Spartan races, and completed 50-mile backpacking trips. I have earned certifications in nutrition, Olympic lifting, strength and conditioning, and physical therapy. With over 10 years of knowledge and experience, I believe in the philosophy of eating for your genetics and combining all types of movement into intuitive patterns to create the ultimate you.

Remember, you too can become the best version of yourself!

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Justin and his program has helped me transform my mind and body. His meal preps has helped me feed my body the nutrients I need to get through the day. He’s helped me recognize the nutrients my body needs to achieve my goals.

His workout program has also helped me build more of a mind muscle connection and get more of a fulfilling feel during my workouts. Overall Justin and his program has helped me and I know he will help many people achieve their nutritional and physical goals.


Justin is the kind of coach you hope for. To say he is knowledgeable in strength training, injury rehab/recovery, nutrition, and spiritual development is an understatement.

Every time I have seen him he has taught me something new, something that was tactical and immediately deployable for both my injuries and development as a man and coach. He loves and lives the wellness game and it isn’t hard to see. It is a pleasure to know him and learn from him. Thank you Justin!


Started a nutrition plan with Justin to cut weight for a competition. Immediately felt better through out my day rather than the “YouTube diets” I had been following before.

I shed the weight while still keeping my muscle mass quickly. I hit my target weight for my competition and have actually kept the weight off. It has encouraged me to continue cutting!

Justin’s plan was clear, simple and attainable. He worked with my likes and dislikes for food and it made me change my overall lifestyle. Thank you Justin!

David M.

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